Strategic marketing plans must be in place for Islamic finance and Takaful to garner a 20 per cent market share of the financial market.
Saying that Bank Negara Malaysia has set this target to be achieved in 2010, the Chief Executive Officer of Global Pro Consulting Sdn Bhd, Ahmad Sanusi Husain said good banking products, education and infrastructure was needed to grow the market share in the country.
" If we want to have bigger market share, the important thing is to improve marketing. If we have good products but we don't know how to market it, we cannot achieve the 20 per cent target," he told Bernama in an interview recently.
Ahmad Sanusi said at present Malaysia's Islamic finance market share stood at about 17 per cent while Takaful garnered only seven per cent.
Link: http://www.bernama.com/bernama/v5/newsbusiness.php?id=444152
With over 18 years of experience in Islamic finance, Ahmad Sanusi believed the 20 per cent target for Islamic finance is achievable supported by new products development and government support.
"But Takaful players need to double their efforts as the market is still below 10 per cent. That's mean they need to work harder than Islamic banking," he added.
Malaysia is the world's number one Islamic finance hub, competing closely with Dubai and Manama, Bahrain.
" We are the most dynamic country in terms of product development and we need to keep pace in order to remain number one.
" To be number one we should not only be good in banking products but be good in capital development," he added.
Ahmad Sanusi said to further support Bank Negara's effort to maintain Malaysia's position as the world's number one Islamic finance hub, Global Pro Consulting Sdn Bhd, which provides consulting, advisory and training in Islamic finance and business, will hold several workshops and seminars about the industry.
The first workshop titled "Islamic Structured Products" will be held on Oct 6-7, followed by a second workshop on Nov 10-11 on "Risk Management for Islamic Banks".
A two-day seminar on "Product Development and Marketing for Islamic Services" will be held begining Oct 27 while another on "Islamic Wealth Management and Financial Planning" will be conducted on Dec 8 and 9.
Ahmad Sanusi said participants were expected to come from Qatar, Kuwait, Oman, Canada, United Kingdom, Hong Kong, Pakistan and Singapore.
" We are number one in the world and bankers from other countries look to us as a model to emulate. So Kuala Lumpur is the correct place to organise the event, where people can come, learn and meet other bankers," he concluded.
Saying that Bank Negara Malaysia has set this target to be achieved in 2010, the Chief Executive Officer of Global Pro Consulting Sdn Bhd, Ahmad Sanusi Husain said good banking products, education and infrastructure was needed to grow the market share in the country.
" If we want to have bigger market share, the important thing is to improve marketing. If we have good products but we don't know how to market it, we cannot achieve the 20 per cent target," he told Bernama in an interview recently.
Ahmad Sanusi said at present Malaysia's Islamic finance market share stood at about 17 per cent while Takaful garnered only seven per cent.
Link: http://www.bernama.com/bernama/v5/newsbusiness.php?id=444152
With over 18 years of experience in Islamic finance, Ahmad Sanusi believed the 20 per cent target for Islamic finance is achievable supported by new products development and government support.
"But Takaful players need to double their efforts as the market is still below 10 per cent. That's mean they need to work harder than Islamic banking," he added.
Malaysia is the world's number one Islamic finance hub, competing closely with Dubai and Manama, Bahrain.
" We are the most dynamic country in terms of product development and we need to keep pace in order to remain number one.
" To be number one we should not only be good in banking products but be good in capital development," he added.
Ahmad Sanusi said to further support Bank Negara's effort to maintain Malaysia's position as the world's number one Islamic finance hub, Global Pro Consulting Sdn Bhd, which provides consulting, advisory and training in Islamic finance and business, will hold several workshops and seminars about the industry.
The first workshop titled "Islamic Structured Products" will be held on Oct 6-7, followed by a second workshop on Nov 10-11 on "Risk Management for Islamic Banks".
A two-day seminar on "Product Development and Marketing for Islamic Services" will be held begining Oct 27 while another on "Islamic Wealth Management and Financial Planning" will be conducted on Dec 8 and 9.
Ahmad Sanusi said participants were expected to come from Qatar, Kuwait, Oman, Canada, United Kingdom, Hong Kong, Pakistan and Singapore.
" We are number one in the world and bankers from other countries look to us as a model to emulate. So Kuala Lumpur is the correct place to organise the event, where people can come, learn and meet other bankers," he concluded.
0 Comments:
Post a Comment